Inim ' internationalization and innovation strategy - New markets, advanced design, and intellectual property protection (ID 66716)

POR FESR 2021 - 2027 2021/2027 - 1.3 Strengthening sustainable growth and competitiveness of SMEs and job creation in SMEs, including through productive investments.

CALL FOR PROPOSALS: PR MARCHE ERDF 2021/2027 – AXIS 1 – OS 1.3– ACTION 1.3.4 – Intervention 1.3.4.2 - Support for the definition of innovative strategies for the internationalization of businesses - CALL FOR PROPOSALS FROM INDIVIDUAL BUSINESSES OR BUSINESS CONSORTIUMS

PROJECT TITLE, COST, AND CONTRIBUTION

Inim ' internationalization and innovation strategy: new markets, advanced design, and intellectual property protection.

Strategia di internazionalizzazione e innovazione di Inim : nuovi mercati, progettazione avanzata e protezione della proprietà intellettuale

CUP B58I25001760007.

Project cost: €273,599.00

Contribution from the Marche Region €149,999.30

THE PROJECT

The project, co-financed by the Marche region, includes the following measures:

STRENGTHENING THE COMPANY'S IMAGE AND BRAND

  1. Enhancing the company's image on social media (Instagram, Facebook, LinkedIn) and on the website by collaborating with agencies on a multilingual communication strategy;
  2. Influencer engagement;
  3. Intellectual property protection measures on international markets with the filing of five new patents.

INCOMING FOREIGN OPERATORS

The arrival of foreign operators facilitates the creation of direct commercial relationships and allows products and services to be showcased on site.

PARTICIPATION IN INTERNATIONAL TRADE FAIRS IN THE SECTOR

The company will participate in trade fairs in Italy and abroad, including Sicurezza, ISAF International, Intersec, Light & Building, and Intershutz.

DESIGN INNOVATION FOR TARGET MARKETS

Finally, the new "Neo" design line was launched, with actions taken to obtain certifications for the markets.

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