Sustainable Digitization in Products and Services Inim (ID 64710)
POR FESR 2021 - 2027 2021/2027 - 1.1 Developing and strengthening research and innovation capacities and the introduction of advanced technologies (FESR)
CALL FOR PROPOSALS: PR MARCHE FESR 2021/2027 – AXIS 1 – OS 1.1– ACTION 1.1.2 – Intervention 1.1.2.1 - Support for innovation and product or service diversification projects in the areas of the regional strategy for smart specialization 2021-2027 - SUSTAINABLE AND DIGITAL PRODUCT INNOVATION – MECHANICS AND ENGINEERING
Project title, cost, and contribution
Sustainable Digitalization in INIM Products and Services – CUP B55H24002470007.
Project cost: €467,500.00
Contribution from the Marche Region €200,000.00
The project
The project aims to transform certain products and services through the integration of innovative solutions in three sub-projects: Digital Transition, Sustainable Transition, and Sales Strategy.
Digital Transition Subproject
The Digital Transition plan will focus on the sub-theme "Smart and connected products" with the aim of developing and implementing solutions that enable the intelligent interconnection of INIM products INIM a focus on the use of advanced technologies such as the Internet of Things (IoT), remote connectivity, and the integration of intelligent systems. In this context, the specific project, called "InVista," proposes the expansion of NVR (Network Video Recorder) functionality through integration with the cloud, Uniview APIs, and INIM applications.
Sustainable Transition Subproject
The sustainable transition plan will be implemented in two parallel phases:
- Acquisition of an optical card inspection machine to minimize waste during production
- Investments accompanying the conformal coating machine and related certifications
Subproject Sales Strategies
The marketing plan will target installers and professional customers (B2B), focusing on Italian and foreign customers and on digital marketing. Activities will aim to increase logo recognition and showcase product quality by introducing new marketing touchpoints not yet present in the company's strategy.
